7 Ways to Boost Growth with Gen AI for Business

For many corporations, Generative AI (Gen AI) has evolved from a futuristic notion to an integral part of their day-to-day operations. Remarkably, a recent poll discovered that 91% of leading companies actively invest in Gen AI, fully acknowledging its indispensable role in driving innovation and efficiency. Generative Artificial Intelligence operates at the forefront of artificial intelligence, leveraging machine learning and neural networks to autonomously generate diverse creative content, spanning literature, images, and music. The implications of this innovative technology are vast, empowering individuals and enterprises with personalized marketing strategies, enabling virtual prototyping, and even revolutionizing various other industries.

With such potential at hand, the transformative capabilities of Gen AI are setting new standards, forging a path towards unparalleled growth and success of businesses.

Gen AI

“Generative AI can revolutionize work by automating up to 60-70% of specialized tasks, empowering employees with enhanced abilities and efficiency. This transformation is possible through current Generative Artificial Intelligence and other advanced technologies.”- Mckinsey

How Does Generative AI Benefit Businesses?

Gen AI holds significant implications for business executives, leading to the launch of numerous projects across organizations. By creating unique applications and honing models with private data, some companies are maximizing the potential of Generative AI. Through this tactical application, they are enabled to make use of Generative AI’s revolutionary capabilities for personalized solutions, original content creation, and process improvement. A game-changing technology for forward-thinking businesses, Generative Artificial Intelligence is poised to revolutionize sectors and spur innovation as the landscape of the field continues to change.

Generative AI for business can reap the following advantages:

  • Generative Design can Expedite R&D
  • Realistic Simulations & Training
  • Personalizing the Customer Experience
  • New Business Models Emerging

Ways to Boost Growth with Generative AI?

Generative Artificial Intelligence has the power to ignite development and innovation in diverse sectors, presenting seven distinct ways for driving growth and transformation.

Boost Growth with Gen AI1. Personalization

Generative AI holds the potential to revolutionize custom campaigns by visualizing and creating customized products, enabling hype personal marketing for consumers. Unlike traditional approaches, Gen AI eliminates manual labor, allowing businesses and marketers to tailor campaigns with unprecedented precision. Consumers will experience personalized advertisements and content, uniquely designed for their preferences, and needs, leading to more meaningful interactions and enhanced customer engagement. As Generative AI continues to advance, its ability to deliver hyper-personalization could reshape the marketing landscape, unlocking new possibilities for businesses to connect with their audiences on a deeper level. 83% of companies using Generative Artificial Intelligence in marketing reported improved consumer engagement and conversion rates. Businesses using it for content creation saw a 78% decrease in manual labor costs and a 62% increase in content relevance.

2. Prototyping & Product Design

Generative AI emerges as a transformative asset in the design and prototyping, unlocking a realm of innovation. By incorporating specifications and constraints, companies efficiently explore a multitude of design options, accelerating ideation and iteration. This harmonious blend of human creativity and AI-driven generation propels the development of groundbreaking products, expediting the journey from concept to creation. The unparalleled ability to swiftly assess diverse design possibilities empowers businesses to maintain a competitive edge and push the boundaries of innovation in today’s dynamic market landscape. Gen AI’s capacity to streamline and elevate the creative process marks a momentous leap forward in product design, fostering a culture of continuous experimentation and boundless invention, revolutionizing industries and propelling businesses towards unrivaled success.

3. Visualize Try-Ons via Virtual Avatars

Gen AI is poised to revolutionize dressing rooms, in combination with augmented reality (AR). Walmart’s AI-powered virtual dressing room allows users to visualize products on diverse body types, reflecting the merging of technology and retail. Excitingly, the potential integration of social sharing could transform product listings into potent social media marketing tools, amplifying brand presence, and engagement. Amazon’s pioneering advancements in AR try-on exemplify their commitment to staying ahead of the industry curve. Notably, companies adopting virtual try-on solutions report a remarkable 130% surge in online sales and a significant 75% decrease in return rates, highlighting the transformative impact of these technologies on customer satisfaction and sales performance. As the retail landscape evolves, the fusion of Gen AI and AR promises to shape a dynamic future for fashion and e-commerce.

4. Natural Language Generation

Generative Artificial Intelligence in natural language generation (NLG) brings unparalleled versatility, automating tasks like crafting product descriptions, news articles, and chatbot content. This revolutionary technology drastically reduces the content creation workload while increasing output efficiency. NLG’s remarkable ability to mimic human-like writing style and adapt to diverse contexts empowers businesses to deliver personalized, high-quality content at scale, transforming the dynamics of information dissemination. As NLG seamlessly integrates into content production, it marks a paradigm shift in communication processes across industries, enhancing productivity and streamlining the way businesses connect with their audiences. Embracing NLG opens a new frontier of efficiency and engagement, revolutionizing the landscape of content generation in the modern era.

5. Optimize Pricing & Inventory

Generative AI for business is revolutionizing pricing, inventory management, and driving expansion. By analyzing vast datasets, it forecasts consumer demand patterns and market trends, empowering firms to develop dynamic pricing strategies and increase revenue. Leading the way is Shein, utilizing AI for accurate consumer demand forecasts and efficient inventory management. Generative Artificial Intelligence optimizes inventory, minimizing stockouts and overstocking, resulting in cost savings and heightened customer satisfaction. With real-time insights and predictive capabilities, businesses can make data-driven decisions, swiftly adapting to market changes, and gaining a competitive edge. Embracing Gen AI transforms the growth trajectory for forward-thinking firms.

6. Data Augmentation

Gen AI streamlines data analysis, trend identification, and event forecasting through historical data. Natural language processing tools analyze written content, enhancing AI capabilities. Nevertheless, the challenge lies in AI’s current inability to explain the causation underlying patterns it discovers, especially when handling complex or low-quality data. A recent study revealed that 60% of businesses consider data quality as the primary obstacle in AI implementation, underscoring the significance of ensuring accurate and reliable data for successful AI-driven processes. As technology evolves, addressing these limitations becomes crucial to unlocking AI’s full potential and harnessing its transformative power in various industries.

7. Artificial Creativity & Innovation

Gen AI emerges as an empowering force, enriching human creativity by generating fresh ideas and concepts. Its role as an invaluable asset in creative domains like art, music, and writing aids artists and creators in surmounting creative barriers and exploring uncharted territories of imagination. Collaborating with Generative AI enables creators to expand their artistic vision and transcend traditional boundaries. This groundbreaking synergy between human creativity and AI-driven generation propels the realm of creativity into uncharted territories, fostering an inspiring landscape of innovative art and boundless imagination. The harmonious blend of human ingenuity and AI’s generative power promises to revolutionize creative industries, opening doors to previously unimagined possibilities and expressions of artistry.

Is Gen AI Supervised Learning?

GANs, a framework for semi-supervised learning employing generative adversarial networks, extend predictions beyond labeled data by leveraging both labeled and unlabeled samples. Manually labeled data is used for supervised learning, while unlabeled data guides unsupervised learning. This hybrid approach empowers models to learn from limited labeled data while making effective use of vast unlabeled data resources. By capitalizing on the power of GANs, semi-supervised learning achieves remarkable results, enhancing prediction capabilities and enabling the discovery of valuable patterns in unlabeled data.

Generative models pose a lower risk of overfitting due to their typically smaller parameter space. Moreover, their exposure to vast training data makes them resilient to occlusions and improves generalization. Unlike supervised learning, generative modeling relies less on explicit human labels, instead emphasizing learning from data characteristics. This reduces the likelihood of erroneous correlations, enhancing model performance and interpretability. By leveraging the intrinsic qualities of the data, generative models offer a robust and effective approach to capturing complex patterns and generating realistic outputs, making them valuable tools for various applications in artificial intelligence and data analysis.

Further Read: An Executive’s Guide to Generative AI Revolution


Embracing the power of Gen AI for business growth opens a world of endless possibilities. By integrating artificial intelligence into strategies, businesses can streamline operations, gain valuable insights, and make data-driven decisions that lead to remarkable success. Gen AI empowers businesses to personalize customer experiences, optimize processes, and stay one step ahead of the competition. As we embark on this transformative journey, we push the boundaries of what’s possible and foster a culture of innovation. If you’re ready to take your business to new heights with cutting-edge AI solutions, look no further than NextGen Invent. As a leading AI-enabled solution development company, we are committed to helping businesses unlock their full potential through Gen AI. Our team of experts will tailor AI solutions to your unique needs, ensuring seamless integration and maximum impact.

Don’t miss out on the opportunity to revolutionize your business. Contact us today and step into a future where growth knows no bounds.

Further Read: Is Your Organization Ready for Generative AI


“Embrace the limitless potential of Gen AI to revolutionize your business growth. As we integrate AI intelligently, we pave the way for remarkable success and create a future where innovation knows no bounds.”

Khusbhu Dadoo

COO, India

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