Analytics Platform to Increase Sales and Effectiveness
About the client
Aileron Solutions, LLC provides data and analytics for pharmaceutical and medical device manufacturers. It provides analytics products, such as precision targeting, sales force effectiveness and physician affiliations.
Business Problem
- Aggregating claims, EHR (Electronic Health Records), and pharmaceutical data from multiple healthcare data providers and a specialized way to match patient records.
- Improve sales force performance.
- Scale business performance using AI/ML capabilities.
Solution Approach
- Gathered data from twenty plus sources.
- Developed an eco-system that increased salesforce effectiveness and conversion rate.
Value Delivered
The platform brought analytics products, such as precision targeting, sales force effectiveness and physician affiliations to the market.
With the scaling of the platform, pharma companies have seen an increase in product sales significantly within six months using these services. This saw an increase in market share and resulted in a great exit (acquired by IQVIA).
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